A lover of design / cheese / wine / books / Taylor Swift / leopard print / cooking / gigs / hiking / photography / flea markets
Profile
Senior brand and graphic designer with experience delivering identity systems, campaigns and multi-channel creative across freelance, agency and in-house environments. I work confidently from strategy and concept through to execution, combining strong visual craft with clear strategic thinking.
My work spans brand identity, editorial, print, digital and content-led campaigns, with a particular strength in translating complex ideas into clear, engaging visual systems. I’m comfortable leading projects independently, collaborating closely with strategists and copywriters, and delivering high-quality work within established brand frameworks and production constraints.
See Work
→
Key Skills
- Brand strategy & identity design
- Campaign & concept development
- Editorial & layout design
- Typography, colour & composition
- Print & production (press, retail, brand books)
- Digital & social design
- Website design & SEO-led design improvements
- Art direction & shoot production
- Client presentations
- Project ownership & time management
Tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects), Figma
Experience
Freelance Brand & Graphic Designer
June 2025 – Present
Independent brand and graphic designer working directly with clients across hospitality, tech and tourism. Leading projects end to end, from brand strategy and concept development through to execution and delivery.
Selected projects include:
Gameplan — Brand Strategy & Identity Sports-tech platform for injury management and performance.
- Sole designer and strategist on the project, leading the development of both brand strategy and visual identity.
- Defined brand positioning, narrative and visual system, translating strategic thinking into a scalable identity.
- Led all client communication, creative direction and decision-making.
- Delivered full brand guidelines and digital applications.
Wagtail Retreat — Brand, Content & Digital Design Luxury countryside vineyard retreat and ongoing client.
- Led brand development and visual storytelling across digital and print touchpoints.
- Delivered ongoing content creation, campaign visuals and social assets.
- Designed and managed website updates, improving structure, user experience and visual consistency.
- Implemented SEO-led design improvements to support organic growth.
- Collaborated with external partners including Kip Hideaways, Visit Worcestershire and Visit the Malverns, producing branded content aligned with wider tourism initiatives.
Mid-Weight DesignerDaughter Studio — July 2023 – August 2024
Daughter Studio is a creative agency working across advertising, design, copy and strategy, partnering with cultural, public-sector and commercial clients including AHDB, Legal & General Retail, Aston Martin and WWF.
I contributed across campaigns, brand systems and pitch work, collaborating closely with Creative Directors to develop and execute considered creative solutions.
- Leading design development for multiple pitch projects in collaboration with Creative Directors, including campaign concepts for Salford University and the Transport & Environment Organisation.
- Salford University open day campaign, translating early creative thinking into fully realised pitch visuals.
- Transport & Environment campaigns for Car Tax and Clean Air, shaping clear, impactful visual routes.
- Owning the design and layout of a Royal Hospital Chelsea annual report, leading all spreads from concept through to final artwork while adhering to established brand guidelines.
- Supporting updates to the Royal Hospital Chelsea logo following the King’s coronation, ensuring accuracy, sensitivity and consistency with the existing identity system.
- Leading design delivery for Legal & General Retail brand book spreads, owning layout, typography and artwork production with Creative Director sign-off.
- Producing campaign, editorial and supporting assets across print, retail and digital channels, delivering high-quality work within defined brand frameworks and timelines.
Mid-Weight Brand Designer
Notepad Studio — June 2021 – June 2023
Notepad Studio is a brand design studio specialising in strategy-led identity work across a range of sectors including SaaS, recruitment and professional services.
As a brand designer, I worked closely with the brand strategy team and often acted as lead designer on identity projects, taking work from early research and concept development through to final delivery.
- Worked closely with brand strategists and often acted as lead designer on identity projects.
- Led visual exploration and concept development informed by strategy and market insight.
- Developed and presented multiple creative routes, clearly articulating design rationale to clients.
- Owned design development of selected routes, expanding identity systems across typography, colour, layout and graphic elements.
- Designed and delivered comprehensive brand guidelines and supporting assets.
Creative & Brand Designer
VAX — April 2018 – June 2021
In-house creative role within a heritage consumer brand operating across floor-care and air-treatment products. Played a key role in evolving the brand’s visual language, helping to shift VAX towards a more aspirational, lifestyle-led position while supporting commercial objectives.
- Contributed to the strategic and creative evolution of the brand, moving away from purely functional product-led imagery.
- Art direction and production of lifestyle photography and video content, shaping visual tone and narrative with external production teams.
- Key contributor to the rollout of the ONEPWR sub-brand across packaging, digital, retail and marketing channels.
- Produced and managed a week-long shoot for five product launches within a £70k budget.
- Sourced and managed photographers, stylists and locations in line with brand direction.
- Developed brand guidelines and delivered ongoing design work across social media, press advertising, direct mail and digital across internal teams and external partners.
Graphic Designer
Gtech — April 2015 – April 2018
- Worked across digital, print and advertising within a fast-growing consumer technology brand.
- Involved in the development and rollout of a brand refresh, including logo and guidelines.
- Delivered campaign assets across TV advertising, social media and web.
Earlier Experience
Graphic Design Intern — Module Media
Digital Design Executive (Temp) — MandM Direct
Graphic Design Intern — Totality UK
Education
BA (Hons) Graphic Communication — Upper Second Class University of South Wales
National Diploma Graphic Design — DMM Worcester College of Technology
Naomi Beth Chilton
CONTACT
+447587870683
hello@naomichilton.co.uk
A lover of design / cheese / wine / books / Taylor Swift / leopard print / cooking / gigs / hiking / photography / flea markets
Profile
Senior brand and graphic designer with experience delivering identity systems, campaigns and multi-channel creative across freelance, agency and in-house environments. I work confidently from strategy and concept through to execution, combining strong visual craft with clear strategic thinking.
My work spans brand identity, editorial, print, digital and content-led campaigns, with a particular strength in translating complex ideas into clear, engaging visual systems. I’m comfortable leading projects independently, collaborating closely with strategists and copywriters, and delivering high-quality work within established brand frameworks and production constraints.
See Work
→
Key Skills
- Brand strategy & identity design
- Campaign & concept development
- Editorial & layout design
- Typography, colour & composition
- Print & production (press, retail, brand books)
- Digital & social design
- Website design & SEO-led design improvements
- Art direction & shoot production
- Client presentations
- Project ownership & time management
Tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects), Figma
Experience
Freelance Brand & Graphic Designer
June 2025 – Present
Independent brand and graphic designer working directly with clients across hospitality, tech and tourism. Leading projects end to end, from brand strategy and concept development through to execution and delivery.
Selected projects include:
Gameplan — Brand Strategy & Identity Sports-tech platform for injury management and performance.
- Sole designer and strategist on the project, leading the development of both brand strategy and visual identity.
- Defined brand positioning, narrative and visual system, translating strategic thinking into a scalable identity.
- Led all client communication, creative direction and decision-making.
- Delivered full brand guidelines and digital applications.
Wagtail Retreat — Brand, Content & Digital Design Luxury countryside vineyard retreat and ongoing client.
- Led brand development and visual storytelling across digital and print touchpoints.
- Delivered ongoing content creation, campaign visuals and social assets.
- Designed and managed website updates, improving structure, user experience and visual consistency.
- Implemented SEO-led design improvements to support organic growth.
- Collaborated with external partners including Kip Hideaways, Visit Worcestershire and Visit the Malverns, producing branded content aligned with wider tourism initiatives.
36
Mid-Weight DesignerDaughter Studio — July 2023 – August 2024
Daughter Studio is a creative agency working across advertising, design, copy and strategy, partnering with cultural, public-sector and commercial clients including AHDB, Legal & General Retail, Aston Martin and WWF.
I contributed across campaigns, brand systems and pitch work, collaborating closely with Creative Directors to develop and execute considered creative solutions.
- Leading design development for multiple pitch projects in collaboration with Creative Directors, including campaign concepts for Salford University and the Transport & Environment Organisation.
- Salford University open day campaign, translating early creative thinking into fully realised pitch visuals.
- Transport & Environment campaigns for Car Tax and Clean Air, shaping clear, impactful visual routes.
- Owning the design and layout of a Royal Hospital Chelsea annual report, leading all spreads from concept through to final artwork while adhering to established brand guidelines.
- Supporting updates to the Royal Hospital Chelsea logo following the King’s coronation, ensuring accuracy, sensitivity and consistency with the existing identity system.
- Leading design delivery for Legal & General Retail brand book spreads, owning layout, typography and artwork production with Creative Director sign-off.
- Producing campaign, editorial and supporting assets across print, retail and digital channels, delivering high-quality work within defined brand frameworks and timelines.
Mid-Weight Brand Designer
Notepad Studio — June 2021 – June 2023
Notepad Studio is a brand design studio specialising in strategy-led identity work across a range of sectors including SaaS, recruitment and professional services.
As a brand designer, I worked closely with the brand strategy team and often acted as lead designer on identity projects, taking work from early research and concept development through to final delivery.
- Worked closely with brand strategists and often acted as lead designer on identity projects.
- Led visual exploration and concept development informed by strategy and market insight.
- Developed and presented multiple creative routes, clearly articulating design rationale to clients.
- Owned design development of selected routes, expanding identity systems across typography, colour, layout and graphic elements.
- Designed and delivered comprehensive brand guidelines and supporting assets.
Creative & Brand Designer
VAX — April 2018 – June 2021
In-house creative role within a heritage consumer brand operating across floor-care and air-treatment products. Played a key role in evolving the brand’s visual language, helping to shift VAX towards a more aspirational, lifestyle-led position while supporting commercial objectives.
- Contributed to the strategic and creative evolution of the brand, moving away from purely functional product-led imagery.
- Art direction and production of lifestyle photography and video content, shaping visual tone and narrative with external production teams.
- Key contributor to the rollout of the ONEPWR sub-brand across packaging, digital, retail and marketing channels.
- Produced and managed a week-long shoot for five product launches within a £70k budget.
- Sourced and managed photographers, stylists and locations in line with brand direction.
- Developed brand guidelines and delivered ongoing design work across social media, press advertising, direct mail and digital.across internal teams and external partners.
Graphic Designer
Gtech — April 2015 – April 2018
- Worked across digital, print and advertising within a fast-growing consumer technology brand.
- Involved in the development and rollout of a brand refresh, including logo and guidelines.
- Delivered campaign assets across TV advertising, social media and web.
Earlier Experience
Graphic Design Intern — Module Media
Digital Design Executive (Temp) — MandM Direct
Graphic Design Intern — Totality UK
Education
BA (Hons) Graphic Communication — Upper Second Class University of South Wales
National Diploma Graphic Design — DMM Worcester College of Technology
Naomi Beth Chilton
CONTACT
+447587870683
hello@naomichilton.co.uk
A lover of design / cheese / wine / books / Taylor Swift / leopard print / cooking / gigs / hiking / photography / flea markets
Profile
Senior brand and graphic designer with experience delivering identity systems, campaigns and multi-channel creative across freelance, agency and in-house environments. I work confidently from strategy and concept through to execution, combining strong visual craft with clear strategic thinking.
My work spans brand identity, editorial, print, digital and content-led campaigns, with a particular strength in translating complex ideas into clear, engaging visual systems. I’m comfortable leading projects independently, collaborating closely with strategists and copywriters, and delivering high-quality work within established brand frameworks and production constraints.
See Work
→
Key Skills
- Brand strategy & identity design
- Campaign & concept development
- Editorial & layout design
- Typography, colour & composition
- Print & production (press, retail, brand books)
- Digital & social design
- Website design & SEO-led design improvements
- Art direction & shoot production
- Client presentations
- Project ownership & time management
Tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects), Figma
Experience
Freelance Brand & Graphic Designer
June 2025 – Present
Independent brand and graphic designer working directly with clients across hospitality, tech and tourism. Leading projects end to end, from brand strategy and concept development through to execution and delivery.
Selected projects include:
Gameplan — Brand Strategy & Identity Sports-tech platform for injury management and performance.
- Sole designer and strategist on the project, leading the development of both brand strategy and visual identity.
- Defined brand positioning, narrative and visual system, translating strategic thinking into a scalable identity.
- Led all client communication, creative direction and decision-making.
- Delivered full brand guidelines and digital applications.
Wagtail Retreat — Brand, Content & Digital Design Luxury countryside vineyard retreat and ongoing client.
- Led brand development and visual storytelling across digital and print touchpoints.
- Delivered ongoing content creation, campaign visuals and social assets.
- Designed and managed website updates, improving structure, user experience and visual consistency.
- Implemented SEO-led design improvements to support organic growth.
- Collaborated with external partners including Kip Hideaways, Visit Worcestershire and Visit the Malverns, producing branded content aligned with wider tourism initiatives.
36
Mid-Weight DesignerDaughter Studio — July 2023 – August 2024
Daughter Studio is a creative agency working across advertising, design, copy and strategy, partnering with cultural, public-sector and commercial clients including AHDB, Legal & General Retail, Aston Martin and WWF.
I contributed across campaigns, brand systems and pitch work, collaborating closely with Creative Directors to develop and execute considered creative solutions.
- Leading design development for multiple pitch projects in collaboration with Creative Directors, including campaign concepts for Salford University and the Transport & Environment Organisation.
- Salford University open day campaign, translating early creative thinking into fully realised pitch visuals.
- Transport & Environment campaigns for Car Tax and Clean Air, shaping clear, impactful visual routes.
- Owning the design and layout of a Royal Hospital Chelsea annual report, leading all spreads from concept through to final artwork while adhering to established brand guidelines.
- Supporting updates to the Royal Hospital Chelsea logo following the King’s coronation, ensuring accuracy, sensitivity and consistency with the existing identity system.
- Leading design delivery for Legal & General Retail brand book spreads, owning layout, typography and artwork production with Creative Director sign-off.
- Producing campaign, editorial and supporting assets across print, retail and digital channels, delivering high-quality work within defined brand frameworks and timelines.
Mid-Weight Brand Designer
Notepad Studio — June 2021 – June 2023
Notepad Studio is a brand design studio specialising in strategy-led identity work across a range of sectors including SaaS, recruitment and professional services.
As a brand designer, I worked closely with the brand strategy team and often acted as lead designer on identity projects, taking work from early research and concept development through to final delivery.
- Worked closely with brand strategists and often acted as lead designer on identity projects.
- Led visual exploration and concept development informed by strategy and market insight.
- Developed and presented multiple creative routes, clearly articulating design rationale to clients.
- Owned design development of selected routes, expanding identity systems across typography, colour, layout and graphic elements.
- Designed and delivered comprehensive brand guidelines and supporting assets.
Creative & Brand Designer
VAX — April 2018 – June 2021
In-house creative role within a heritage consumer brand operating across floor-care and air-treatment products. Played a key role in evolving the brand’s visual language, helping to shift VAX towards a more aspirational, lifestyle-led position while supporting commercial objectives.
- Contributed to the strategic and creative evolution of the brand, moving away from purely functional product-led imagery.
- Art direction and production of lifestyle photography and video content, shaping visual tone and narrative with external production teams.
- Key contributor to the rollout of the ONEPWR sub-brand across packaging, digital, retail and marketing channels.
- Produced and managed a week-long shoot for five product launches within a £70k budget.
- Sourced and managed photographers, stylists and locations in line with brand direction.
- Developed brand guidelines and delivered ongoing design work across social media, press advertising, direct mail and digital.across internal teams and external partners.
Graphic Designer
Gtech — April 2015 – April 2018
- Worked across digital, print and advertising within a fast-growing consumer technology brand.
- Involved in the development and rollout of a brand refresh, including logo and guidelines.
- Delivered campaign assets across TV advertising, social media and web.
Earlier Experience
Graphic Design Intern — Module Media
Digital Design Executive (Temp) — MandM Direct
Graphic Design Intern — Totality UK
Education
BA (Hons) Graphic Communication — Upper Second Class University of South Wales
National Diploma Graphic Design — DMM Worcester College of Technology
Naomi Beth Chilton
CONTACT
+447587870683
hello@naomichilton.co.uk