A strategic brand identity for a sports-tech platform redefining injury management and athlete performance. Built to feel modern, credible and human in a data-driven space.

Art direction and production for VAX, supporting the launch of the ONEPWR battery-powered range. Focused on elevating brand perception through lifestyle-led visual storytelling.

A strategic brand identity for Auxo Group, developed to reflect growth, connection and long-term progression. Rooted in classical influence and expressed through a contemporary, people-focused visual system.

A Gen Z–focused digital campaign repositioning Glide as a lifestyle brand that removes friction from student life.
Built around authentic storytelling, cultural insight and bold, expressive design.

Ongoing brand, website and content support for a luxury countryside retreat in Worcestershire. Focused on driving bookings, building trust and growing brand awareness across digital and print.

Double-page spread design for Legal & General Retail’s brand book. Focused on clear storytelling, considered layout and disciplined use of an established brand system.

A conceptual campaign pitch for Transport & Environment, exploring the lack of transparency around Sustainable Aviation Fuel used by major airlines.

Brand identity and website design for a heritage butchers, deli and café in Worcestershire. Rooted in British tradition, craftsmanship and understated modernity.

Design support and rollout for AHDB’s Let’s Eat Balanced national campaign. Focused on press, retail and large-scale print applications across UK media and supermarkets.

Campaign pitch exploring typographic-led routes to challenge EU tax breaks for fossil fuel–powered company cars.

Pitch concepts for a University of Salford Open Day campaign designed to connect emotionally with a Gen Z audience.